Oceania Cruises

SEO Foundation + PPC Campaign
Oceania Cruise Destinations is an online cruise booking company that's part of the larger Virtuoso Cruise company. Oceania Cruise Destinations has been in operation for over 19 years, but recently has been investing heavily on their website to help up bookings and leads through online marketing channels.


Previous Challenges

Oceania Cruise Destinations, while being in business for over 19 years, is relatively new to competing in the online marketplace. They came to Touristy to have us help them within the organic channel, primarily through increasing organic presence, traffic, and leads. The cruise booking industry is very competitive, so any leeway we could make in the organic channel could help significantly. 

Oceania Cruises Suite

Our Approach

We started with a full keyword strategy to help identify the landscape and pinpoint keywords that would help make an impact on their website. Next, we started working on implementing SEO best practices. By implementing folder structure on key landing pages, correcting indexing issues, fixing 404 errors, and optimizing key pages for our targeted keywords, we've increased Oceania Cruise Destinations' organic traffic performance by over 400%.

Oceania Cruises Cafe Tables
Oceania Cruise Deck