Blue Hawaiian Helicopters
 
 

PPC Campaign
Working with Touristy, this Maui-based helicopter tour company saw unprecedented conversion rates in its PPC campaigns. Blue Hawaiian's conversion rate improved so much that conversion volume leapt to the highest ever while also coming in at the lowest-ever cost per conversion. These record-setting factors are strong indicators that the account has reached performances never seen before.

 
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Previous Challenges

Blue Hawaiian Helicopter Tours has been in the business for over 30 years. Over the last few years, they’ve had competition enter the marketplace and changed the game. No longer could Blue Hawaiian rely solely on their market dominance, they had to stop competition from getting a foothold in the market.

 
 
Blue Hawaiian Helicopters
 

Our Approach

Initially, our goals were focused around average positioning, trying to get in the number one slot for many keywords. Since then, the goals have changed and we’ve focused on not only positioning, but lead volume as well. After optimizing the campaigns over the last few years, 2017 has seen record months in nearly every category. By focusing on ad copy, quality score, and strategic CPC bidding, we’ve taken their account from 30 leads a month to over 100.

 

 
 
Blue Hawaiian Helicopter Team
Blue Hawaiian Helicopter over volcano